Franky D’s Family Kitchen

Franky D’s Family Kitchen is a restaurant that opened July 2017 in Lutz, Florida. The brother owners wanted a modern logo that honored their late father’s generation of restaurateurs.

The Solution

We focused on simple but classic typography choices and brand styling – calling back to a “simpler time”. Franky D’s vision was to be a local family-orientated favorite in the community. We suggested adding the tagline “Family Kitchen” to help drive their unique goal home.

In the next phase, we made a vintage styled double-sided menu, separated by their “simple” and “savory” meal options. As Franky D’s offers a wide selection of items, we focused on creating a sensibly flowing, easy-to-understand design that didn’t leave patrons overwhelmed. Simple line work helps to flow the entire document without causing too much visual distraction.

Design Collateral

Logo and Branding Package
Restaurant Menu Design

Branding, Identities and Logos, Print, Web and Graphic Design