The first project was to create a bespoke logo for the Deloach Cattle Company, as it was the newest business and had no existing branding. It was important to the owner, Jason, for us to not only communicate the rustic grass-fed nature of the cattle but also to brand it as a family staple. His primary goal was to create a small, loyal client base with a focus on quality over quantity. When discussing design options, it became clear that a badge style was ideal, as a circular logo very easily adapts to an array of food packaging items. We explored many typographic options and landed on a hand-drawn Western style font, which perfectly represented the hometown goal of the business. A burnt orange and brown palette was chosen to help separate it visually from its local competitors. The color orange also has a history of usage in the culinary industry for its appetite stimulating properties, and was paired with a rustic brown for a warm, earthy feel.
When completed, the project will include 3 new branded logos and a full e-commerce WordPress website.
Logo & Branding Guides
Premium WordPress E-Commerce Theme Customization