The two annual events for CFC are the Luncheon, which is a more casual event, and the Dream Keepers Ball, a black-tie optional gala. While both events have different tones, the goal for both has always been to provide imagery that ties into their existing branding.
The Luncheon designs utilize the full scope of their multi-color brand and offers the more playful side as it is aimed at local businesses who are interested in supporting CFC’s local causes. Each year has been an exploration of the images, shapes and colors that illustrate the beauty of Champions for Children and their programs.
The Dream Keepers Ball designs utilize a more high-end style, aimed at donors who share their support at the beautifully orchestrated events. To provide continuity to the brand, each Dream Keeper’s Ball annual design utilizes the same typographic styles with new supporting graphics. This is meant to build trust and entice repeat donors who recognize the event as soon as the invitation arrives.