Any organization’s website is the cornerstone of their business, particularly when accepting donations or selling products. Four Letter Word’s website was dated and no longer representative of their mission and reach. We started to process the content, offering copy writing updates to better reflect how they were making an impact. We restructured the site to more quickly offer information to potential donors and volunteers. As 4LW condensed their reach to Guatemala, we spent time recreating all of the page graphics using beautiful photography taken on Xenacoj mission trips.
We also created a simple but impactful print piece to catalog their success in the form of an annual report. Extending the graphics and imagery from the website, it serves as a companion document to illustrate the impact of Four Letter Word’s mission.